After many years of charitable giving to the Danville d’Elegance Foundation in Danville, CA, Intelliga Communications has partnered with Deb Pollack (@CorsaPRgal), an automotive PR guru and endless source of energy, to form Drive Toward a Cure. Envisioned as a luxury lifestyle road rally program and an alternative to the many for-profit rallies that take place around the world, Drive Toward a Cure is a not-for-profit organization that will team cars and camaraderie in the pursuit of raising funds and awareness for Parkinson’s Disease research and patient care.
Deb Pollack brings her passion for the charitable cause, an unrivaled love of all things automotive, and her extensive network of automotive industry insiders plus classic and exotic car owners and enthusiasts. With the kind of determination she possesses, Drive Toward a Cure is sure to be a success.
Intelliga brings years of branding and marketing experience in the luxury and automotive segments to bear. Logo development and a web site that has been carefully tailored to the specific needs of the Drive Toward a Cure audience will be followed by ongoing brand development and marketing outreach, including a substantial social media push.
Rally Race, experts in road rally event design who have worked with numerous major automakers, including Ferrari and Lamborghini, will be providing route planning and logistical support for the events.
Intelliga is excited to be part of this worthy endeavour, and looks forward to demonstrating our creative capabilities. More to come…!